Western Marketing Planning
•The Main Steps:
–Step   1    Mission statement
–Step   2    Corporate objective
–Step   3    Marketing audit
–Step   4    SWOT analysis
–Step   5    Assumptions
–Step   6    Marketing objectives and strategies
–Step   7    Estimation of expected results
–Step   8    Identification of alternative plans and mixes
–Step   9    Budget
–Step   10  Detail of implementation in first year
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